1- Market Research

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MD Pharma Consulting Group provides strategic market analysis for Egypt, Africa, and countries of the MENA region. The strategic market analysis includes but is not limited to:

• Prevalence and incidence of communicable and non-communicable diseases in emerging markets.

• Map patient journey for therapeutic areas by disease area in emerging markets.

• Map patient funnel for therapeutic areas by disease area in emerging markets.

• Reliable and valid qualitative research to gather insights from key opinion leaders in emerging markets.

• Costing study, technology assessment, and procurement.

• Drug reimbursement policies and payer scenarios in emerging markets.

• Identify gaps, needs, and resources of emerging markets.

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2- Market Analysis

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Guided by MD Pharma Consulting Group's market research, our market access experts will review and offer advice on the identified gaps, needs, and resources of the emerging market and engage key opinion leaders including physicians, pharmaceutical distributors, and market experts through interviews, surveys, and launch events.

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3- Market Positioning

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Based on MD Pharma Consulting Group's market analysis, our market access experts will develop a customized well-defined value strategy for branding and positioning both across and within emerging markets.

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